My Role:
UX/UI Designer
Tools:
Miro, Whimsical, Figma, GDrive, Zoom
Prototype:
Presentation:
Collaborators:
Andrea Marke, Brooke Bereznak, Natalie Chen
The Problem
The daily coffee shop drinker isn’t aware of all the healthier alternatives for coffee, what’s exactly in their coffee, or where the coffee beans come from.
Hypothesis
We believe that people between the ages of 35-50 need help to feel better about ordering their daily coffee beverages and that we can help them reduce guilt by enabling them to be more health-conscious.
User Persona - Meet Kevin
Kevin is stuck! That’s why he’s dieting. He needs to feel new, better, and less poorly about himself. We can help him feel more confident when he walks into the regular coffee shop where he’s always unsure about whether he’s making a healthy or sustainable drink choice. We can alleviate Kevin’s daily morning stress by helping him to feel confident about his morning drink orders with quick nutrition guides & points for sustainable choices
Interviews and User Survey
with +60 Responses
- 64% wished they could easily calculate nutrition of their drink
- 73% care most about sugar content while 60% care about calorie intake
Problem Statement
The daily coffee shop drinker isn’t aware of all the healthier alternatives for coffee, what’s exactly in their coffee, or where the coffee beans come from. We’d enhance the joy of ordering and receiving a coffee for the health and eco-conscious coffee connoisseur by giving them rewards to make such orders.
MindfulBean is incentivizing avid coffee shop visitors to mindfully purchase specialty coffee consistently with rewards and social accountability. We're better than most sustainable apps because we give real rewards: social approval and free/discounted coffee. We're believable because we don't need much user information to operate. Therefore, user onboarding will be quick and simple, giving much user satisfaction.
Prototypes and Usability Testing
Tasks are designed to research:
- Users were able to create an account
- Understanding of the tabs, overview, and drink add-ons
- Learning about collecting points and redeeming rewards
- Engaging with friends in challenges and rising among ranks
- Overview is missing features
- Clarify Rewards
- Redesign Friends Section