My Role:
UX/UI Designer
Tools:
Miro, Whimsical, Figma, GDrive, Zoom, StoryboardThat
Prototype:
Presentation:
The Problem
The health conscious daily coffee shop drinkers aren’t always aware of all the calories and nutrition in their drinks and they do not have easy means to customize drinks for healthier options.
Hypothesis
We believe that people between the ages of 35-50 need help to feel better about ordering their daily coffee drinks and that we can help them reduce guilt by enabling them to be more health conscious.
User Persona - Meet Kateryna
Kateryna loves coffee drinks and boost her energy with them throughout the day. She visits coffee shops multiple times daily and likes to try new drinks. She doesn't want to ingest too many calories through beverages since she is health conscious and has weight goals. She wants to be able to track her calorie and nutrition intake from her drinks.
Interviews and User Survey
with +60 Responses
- 64% wished they could easily calculate nutrition of their drink
- 73% care most about sugar content while 60% care about calorie intake
- 81% prefers coffee drinks under 250 Cal while 57% wants under 100 Cal
Problem Statement
The health conscious daily coffee shop drinkers aren’t always aware of all the calories and nutrition in their drinks and do not have easy means to customize drinks for healthier options. We enhance the joy of ordering and receiving coffee shop drinks for users by helping them substitute ingredients with healthier options and track the calorie and nutrition intake in order to maintain their weight goals and have a healthier diet while enjoying their favorite drinks.
