My Role:
UX/UI Designer
Tools:
Miro, Whimsical, Figma, GDrive, Zoom
Prototype:
Presentation:
The Problem
Busy single professionals tend to have more restricted vacation dates and they tend to be high season where availabilities are limited.
User Persona - Meet Tikir
Tikir needs to find more availability of transportation, accommodation and activities within an acceptable budget for his vacations because his busy work schedule restricts potential vacation dates around work holidays and when his friends/family travel.
Interviews and User Survey
I conducted 5 interviews on busy professional singles to learn about how they plan their vacations. I also surveyed 23 participants of which around 74% works 40+ hours. I discovered that they have strong preferences on vacation dates, around work holidays or family/friends.
During the survey, I discovered that a majority of busy single professionals find lack of availability during their desired dates as the most challenging part of booking their vacations, and they travel once or twice a year which is motivated by the work holidays/deadlines and vacation dates of family/friends.
I have to find a good balance between the price and how much flexibility I have
- They take only few vacations per year. Around 82% takes less than two
- They have strong preferences for dates. Around work holidays an when friends and family travel
- They don’t easily find availability for their vacation dates.
Problem Statement
Tikir, who is a busy professional and working more than 40 hours a week, needs to find more availability of transportation, accommodation and activities within an acceptable budget around his desired dates, in order to take more vacations from work to relax and reboot.
My organization HenryG is developing Funtra, a new travel app, that provides richer personalized options and historical availability insights to help busy single professionals find more availability of transportation, accommodation and activities for their vacations within their desired budgets around work holidays and family/friends vacation dates.
Prototypes and Usability Testing
- All users successfully signed up to Funtra
- All users easily reset their password
- All users successfully joined friend’s vacations through pending invitation
- 3 out of 5 were able to book vacations around their work holiday and invite friends to their vacation
Suggested vacation by app wasn’t noticeable
